SoFi’s Super Bowl ad only the beginning of major company brand push

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Super Bowl LII was host to a number of innovative advertising campaigns. From Tide "taking over" other ads with the help of Stranger Things actor David Harbour, to the Duracell tweet about Philly fans throwing batteries. the big game this past Sunday wasn’t only where the country’s top two football teams came to play.

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Last fall, when Just for feet ceo harold ruttenberg learned his company had nailed down a coveted time slot for a third-quarter Super Bowl ad, the sneaker. this was his company’s first foray into.

Sprinklr analyzed the most popular hashtags and brand mentions for 35+ major Super Bowl commercials and pulled out the 15 most talked about commercials to include in the Brand Bowl. Mentions of brands were only included if they simultaneously mentioned one (or more) of the general Super Bowl hashtags to ensure mentions are not related to.

The campaign is a tool to promote SoFi’s product offerings to prospective customers, but it’s also a way to recast the sofi brand story from a student-loan company to a full-service financial platform that replaces the bank. SoFi has done ad buys for the Super Bowl and the Big Ten, but this is its first World Cup buy.

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But consumers don’t distinguish between content sources the way marketers do. In the consumer’s mind, brand content from different sources-whether it’s a Super Bowl ad, in-store display, mobile app, or a friend’s social media post-all become part of a single message about the brand or company.

A few people pointed to SoFi’s plan to run the Super Bowl ad as a sign that Marketplace Lending is in a bubble right now – we have no views on this. By being the first lending platform to do so.

The company’s new tagline. GE Appliances has done major advertising pushes in the past. A few years back, GE Appliance Park was featured in a Super Bowl commercial. This is the first advertising.

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The Super Bowl 50 "What Were We Thinking" ad will air during the first half of the game and is supported by a "Push Button, Get Stuff" Sweepstakes that includes a variety of giveaways.